The Meaning Behind the Cultë Isotype

At Cultë , every element of our visual identity has a purpose. It's not just a logo; it's a symbol of what we stand for: a community that finds running more than just a physical activity, it's a philosophy of life.

Inspiration: the mysticism of running

From the beginning, we wanted our brand to have a mystical essence, something that reflected the deep connection between body, mind, and the road. That's why the eye is the central element of the logo. It represents vision, intuition, and perception beyond the physical, something every runner experiences on their personal journey.

The outer circle: the track as a temple

The oval surrounding the eye is no coincidence. It's inspired by the shape of a running track, the space where runners connect with their own rhythm, their breathing, and their determination. It's a reminder that each lap is a new challenge, a new ritual that brings us closer to our best version.

A symbol of deity

Overall, the Isotipo design evokes the image of a deity, a higher entity that represents the transcendence of running. Running isn't just about moving; it's about achieving states of mental clarity, endurance, and self-awareness that few sports offer in the same way.

More than an isotype, a manifesto

The Cultë logo is not just an image; it's a visual manifesto of our philosophy. It's a call to those who see running as more than just a sport, to those who experience it as a cult, as a journey toward something greater than themselves.

And you, what do you see when you look at our logo? For us, interpretation is also part of the experience.